Marketing Project Essay Example for Free

Marketing Project Essay Q: Conduct a household or market survey and report on the buying motive of consumers as regards price and quality, consumers being classified by age, sex and income given certain selected products. * Choose any five consumer durable products/services of high demand. (i.e., products with life span greater than 3 years.) FORMAT: * Main page (Name, Class, Year, Marketing Project) * Title (question) * Table of Contents * Explain buying motive and its types. * Introduction and information about each of the products chosen (only consumer durable objects; types are – medium expensive and very expensive). * Target group of customers for each product in brief. (Age; sex; income group etc.) * Must: Mention gender and age if product is bought a certain gender or age group only, along with reasoning for the same. * Form questionnaires with (10-15 questions) and do a survey with 10 customers. Make sure that the questions can be answered in sentences or provide statements with options. DO NOT use Yes/No questions. * Eg: What is the primary reason for which you buy this product? What other benefits do you derive from the product? Is the product convenient to use? Is the product safe? Is the product worth the value paid for realization? * Following the questionnaires, make a report for each and every product separately explaining the buying motive and reasons they buy it for. (1 page per product.) * Draw conclusions from the results of your questionnaires, graphs, reports, etc. * Depict graph (depending on any 5 criteria you have mentioned in your questionnaire in a bar diagram) for the number of consumers surveyed. * Add pictures and symbols throughout your presentation to add colour and life. * The project can be made using either MS PowerPoint or MS Word. Format of a Questionnaire: QUESTIONNAIRE TITLE ( Eg: Survey conducted to estimate buying motive of a product) (This survey is conducted by students of OOEHS for a marketing project. Kindly fill in the required details) Name: Location: (Start with your own questions.)

Communism :: Communism Essays

The lure of easy women almost made me a spy and traitor to my country "Sex Lead Me To Communism" from Man to Man Vol. 2, No. 2, 1951 SEX, woman's most resistless weapon through the ages for the domination of the male, has proven one of the most successful and insidious devices in the secret arsenal of the Communists to recruit their unsavory army of spies, saboteurs and disruptionists in the grimly declared war on the United States and all decent mankind. In the relentless effort of the Kremlin to turn the whole world into faceless slaves in order that "The International Soviet shall be the human race," as their official song, The Internationale, declares, there is no honor or conscience, and promiscuity is the rule, not the exception. The only vice the Reds frown, upon is drinking! I know, because I was one of those witless persons who fell into the mantrap set by the modern Delilabs who follow the Party line. They stopped at nothing--absolutely nothing--in order to enlist their fellow Americans into the great conspiracy to subjugate, and later to liquidate, every human being who does not deify the unholy trinity of Marx, Lenin and Stalin. First came Sonia, with her full, cherry lips and her brown, limpid eyes. She was a secretary, a graduate of a woman's college and as unscrupulous a little witch as ever shook her clenched fist at a passing flag of her country or stuck a pin into a patrolman's horse. Next came Margie, a full-bosomed redhead, a new comer from England and an expert dress designer. She had made it her life work to lure men into Communism. Then Mildred, a honey blonde with a Vassar degree. She was the gay and sophisticated type on the surface, but underneath she was deadly serious about her radical beliefs. She had a cozy apartment and seemingly plenty of money. She liked to discuss the social significance of Shakespeare over cocktails and make converts to the "cause." Then Terry, Betty and several others whose names I have forgotten. And lastly, Gladys, a banker's daughter who had run away from home, landed in New York's Greenwich Village and become the most radical of all the Communist girls I met. Talk about free love! This was really something. You tired of one, and there was always another at your beck and call. No Turk could boast a more variegated harem.

PlayStation 3 Case †Planning and Strategy Essay

There is very little Sony can do to turn around the sales of the PlayStation 3. It has been nearly six years since its launch, the full lifetime of most gaming consoles. While the Nintendo Wii and Micrsoft Xbox360 have drastically lowered their prices to move existing stock, Sony has only dropped their price in the last 2 years. Now priced at $300, the PS3 is still over $100 more expensive than the competitors. At this point in time, it would be wise for Sony to discontinue the manufacture the sale of the PS3 and focus on its next game console. Sony’s strategic approach to new product development has always been to be a market leader in new, innovative technology. This approach has brought them huge success, but also some notable failures. For instance, the Sony Betamax, which was introduced in 1975, was supposed to be a direct competitor to VHS. It provided higher quality images, but did not offer the longer playtime of VHS. Sony stubbornly refused to change its format for eight years, but eventually switched over to the far more popular and cheaper VHS. Despite this notable failure, the Sony Walkman was one of its greatest successes, with 100 million units sold within its first decade. The key success factors in the video gaming industry today are content, price, availability, and compatibility. These have remained factors since consoles first began emerging in the late 70s. For gamers around the world â€Å"Content is King. † It doesn’t matter how crisp and beautiful the quality of the images if there are only fifteen games, which, coincidently was the number of games with which the PS3 launched. Gamers who rushed out to buy the PS3 quickly realized that the limited number of games made the PS3 little more than an expensive TV attachment. Sony tried to counter this by touting the Blu-Ray capability of the PS3, but gamers weren’t interested in watching movies on their PS3, they wanted to play new games. Another factor in the success in video gaming is the price. At $600, the PS3 was, and still is, the most expensive gaming console ever sold. While the original PlayStation and the PS2 were priced at $299, the PS3 nearly priced itself out of the market. With the Xbox and Wii selling for around $300, the ludicrously expensive PS3 couldn’t possibly hope to live up to the expectations its price was promising. When gamers realized that the PS3 was not better than the Xbox in gaming quality, they quickly rushed back to stores to return them. By 2007, more PS3s were being returned than were being sold. The last two factors in video gaming success, availability and compatibility, are also weaknesses in the launch of the PS3. Initially Sony planning on manufacturing one million consoles. On November 7, 2006, North American retailers had fewer than 200,000 units. By the time retailers had enough units to meet demand; gamers had begun to return their units at an alarming rate. With compatibility, the PS3 initially promised backwards compatibility with the PS2 games. This seemed to vary per unit, with some units, like the upgraded unit being able to play Sony Platform games like Final Fantasy, but the base model not being able to play any PS2 games. The launch of the PS3 was one of the largest in video gaming history. Sony spent over $150 million in advertising that aimed to convince gamers to hold off purchasing an Xbox 360 and wait for the PS3. IN 2006, they developed the slogan â€Å"Play Beyond† for the Electronic Entertaiment Expo . Unfortunately, people soon because spoofing the slogan and replacing it with â€Å"Pay Beyond,† protesting the high cost of the console. The competitive advantage of the PS3 was supposed to be in its superior gaming quality. IT was supposed to be the most advanced, the most practical and the most visually stunning video game platform in history. The PS3 promised free online play, Blu-Ray capability, online surfing ability, and using the PS3 for pictures, videos and music storage. The weaknesses in the PlayStation3 were numerous. There were only 15 games available initially, of which, only about five were interesting to avid gamers. The video quality was equal to the much cheaper Xbox360. The free online play had limited and fairly useless content. The online surfing was cumbersome and useless for users who already owned computers. This was also true of the music, video, and picture storage, which customers could already use on their computers or even their iPods. With their limited initial availability, and spotty backwards compatibility, the PS3 was too much money for too little content. When compared with the marketing program of the Nintendo Wii, the PS3 seemed to target the avid gamer. Traditionally men aged 15-35; these men were interested in serious gaming. They want high quality content and high quality visuals. The Nintendo Wii chose another market, the family. While the PS3 touted its amazing video quality, the Wii emphasized fun and togetherness. They offered fun games for multiple players of all ages who could enjoy the physical activity of using the Wii controller. They put of silly, colorful, low-resolution games at a reasonable price or bundled in with new Wii consoles. Nintendo also had the advantage of two major game legacies, Mario and Zelda, which had been favorites of serious gamers and children alike. While Wii was selling fun, the PS3 was selling serious. Families were much more willing to buy a Wii that the whole family could use for less than $400, than spend over $600 on a gaming system that did not offer a range of games for all ages.

The Tragedy Of Dr. Miller - 1244 Words

Dr. Miller watched a bright light soar through the sky as the jet experienced turbulence and the asteroid made contact with the ground. The resulting shock wave was much more intense than Samuel had predicted, which was worrisome, but all he could do was watch from the window as he soared through the sky of a new Earth. Dr. Miller safely landed in a panicked Moscow and quickly made his way to Dr. Yaknova’s headquarters. They worked together to evaluate the damage and discovered that Samuel’s predictions were wrong, not only was the entire west coast of the United States wiped out, but almost all of North America. This impact was the biggest that the human race had ever seen, and resulted in billions of casualties upon impact. There were tsunamis reaching heights never seen before, fires spreading around the impact, debris from the impact still crumbling and shooting off. North America was completely without life. The Earth was in shock. Strangely enough, Dr. Miller was somewhat relieved. Although billions of lives had been lost, he knew it would not get much worse. The tsunamis would eventually die down and the fires would stop, the Earth would just have to adjust to one less continent. But then Samuel realized, this impact brought with it many long term consequences. Acid rain, temperature effects, and pressure changes were all extremely likely to occur. This would destroy plant life, destroy nanoplankton, and destroy the ozone layer, resulting in a radiation rich andShow MoreRelatedThe War Of Good Vs Evil1292 Words   |  6 PagesSamantha Avila Dr. Vance English 3 Honors, Period 2 13 October 2017 The War of Good Versus Evil Evil and good are at the end of very different spectrums; one meaning profound immorality while the other simply meaning moral. A character’s viewpoint on life very much defines the type of person he or she is. People can have differing opinions on what they consider to be good and evil. 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